For directors and production companies

The treatment,
read anywhere.

Write the director's treatment, lay out the frames, then send each reader a private link and see how far they read.

Inside Treatment

Your vision, the way you'd tell it.

Words and frames in the order you'd talk an agency through them, in a look that feels like yours.

Treatment editor with a look book cover, the section list and the choice of looks — Write it in sections, not slides. Start from a template for a spot, a music video or a look book. Choose one of six looks and the whole treatment follows it.

Describe the frame. Generate it in place.

Pick a frame and write what you see, or start from the words beside it. It's made at the frame's shape on your own AI account, and every take is kept.

Story beats in a treatment, one frame selected, with its shape and the prompt to generate it in the side panel

Made to be read on a phone.

Each reader gets a private link that opens anywhere, with no account. Frames run full bleed, and the PDF is a click away.

A treatment opened from a private link, with a full-bleed frame and the reading progress bar

Know who read it.

One link per reader. See who opened it, how far they got and how long they spent, section by section.

Send window with a private link per reader, how far each one read and for how long

Every frame in its place, every reader on record.

Blocks that know what they are.

Hero frames, pairs and grids, casting and location cards, palettes, story beats and before-and-after, each laid out for you.

AI frames with your own key.

Make frames with OpenAI, fal, Google, Stability or Replicate, at the shape of each picture. Keep every take and swap one in with a click.

Clear about what's generated.

AI frames are labelled for the reader. Choose per link whether the label shows, stands out or stays off.

A PDF that keeps the shapes.

A landscape PDF with every frame at its own shape, letterboxed or cropped the way you set it.

Password and expiry on any link
A shooting format for every film frame
Lock finished sections so they stay put
Shared picture library with Pitch

Part of PictureFlow Studio

Write it, pitch it, bid it.

Treatment comes with the Studio plan, alongside Pitch, the bidding apps and the Tracker. One sign-in, one team, and the same look from the first treatment to the last delivery.

One plan.

Studio includes Treatment, Pitch, Commercials, Film, TV, VFX and the Tracker.

One sign-in.

Move between your treatments, decks, bids and shows without signing in again.

One library.

Pictures you upload or generate are there in Pitch too.

Simple pricing.

Try everything for 14 days. No credit card.

Save 24% with yearly billing.

Producer

For producers and line producers.

$19/mo

$228 billed yearly

Unlimited projects and versions
Feature, AICP and series templates
Fringes, globals, fees, discounts and incentives
Invite your team with section-level access
Connected bids with review before they count
Charts, version history and cost report
Client or full-detail PDFs, CSV and .bid export

Start 14-day trial

Studio

Includes VFX

For production companies and VFX houses.

$49/mo

$588 billed yearly

Everything in Producer
PictureFlow VFX: shots by department with your rate card
VFX show budgets and shot bids for vendors
PictureFlow Tracker: every shot from awarded bid to delivery
PictureFlow Pitch: interactive pitch decks you present live
PictureFlow Treatment: directors' treatments with read tracking
Your company name on every export
Priority support